Palms Brand Identity
Palms is a brand concept for a company that sells premium massage oils with botanical extracts and aromatic essences. They help people feel relaxed and refreshed by offering a luxurious self-care ritual to everyday life.

Mood board
I created a mood board to direct the brand aesthetic based on the emotions I wanted the brand to evoke. I included photos and graphics that portrayed balance, peace, luxury, and connection with nature.