Hellomellow Marketing Design
The Client
Hellomellow is a small-batch skincare company based in Los Angeles, California and centered on holistic health. I worked closely with the Creative Director to jump-start their social media platforms, design marketing materials, and edit video content for YouTube, Instagram, and TikTok.
Marketing Email Templates
Using Figma, I designed a series of marketing email templates for various customer outreach methods.
Social Media Strategy
After reviewing their social platforms, I determined the following changes to be the highest priorities:
Consistent profile icons with the logo
Registered as business profiles to link shopping items and collect insights.
Daily content on stories and limited 3-4 feed posts per week
Story highlights with relevant categories: intro to the company, customer reviews, etc.
Consistent account biographies across all platforms with a concise mission statement
Reformatted Instagram reels to fit the aspect ratio
Product photography and branded graphics
Examples of my photography, editing, and branding illustration using Adobe Photoshop, Illustrator, and Lightroom.
Video Content
Edited video content and designed graphics for transitions and branding using Adobe Premiere Pro and Adobe Illustrator.