ATX Brunch Girls Logo
The Client
ATX Brunch Girls is a social club in Austin, Texas that organizes meetups and events for women looking to make new friends and explore the city one brunch spot at a time. The club’s mission is to facilitate genuine connections and build a sense of community while supporting local businesses.
Mood Board
Collaborating closely with my client, I created a mood board to direct the overall brand aesthetic based on the emotions they wanted their brand to evoke. I included color palettes, font pairings, and photography styles that evoked feelings of whimsy, community, and light-hearted fun in addition to the retro, nostalgic vibe that is associated with Austin.
Color Palette
Inspiration: old west nostalgia, local art and music scene, neon signs, etc.
Logomarks
I designed the typography for the logos using Adobe Illustrator and create 4 different layouts.
Logo Variations
I illustrated multiple icons that paired well with the typography variations to create the final logos.
Mockups
I created mockups using Photoshop so that the client could visualize the logo in application with potential merch designs and promotional gear as well as on social media.
