ATX Brunch Girls Logo Design
ATX Brunch Girls is a social club in Austin, Texas that organizes meetups and events for women looking to make new friends and explore the city one brunch spot at a time. The club’s mission is to facilitate genuine connections and build a sense of community while supporting local businesses.
Mood Board
I created a mood board to direct the brand aesthetic centered around specific emotions we wanted the brand to evoke. The colors, fonts, and photos evoke feelings of whimsy, community, and light-hearted fun and compliment the retro, nostalgic vibe that is associated with Austin.
Color Palette
Inspiration: old west nostalgia, the local music scene, neon signs, etc.
Logomarks
I designed the typography for the logos using Adobe Illustrator and create 4 different layouts.
Logo Variations
I illustrated multiple icons that paired well with the typography variations to create the final logos.
Mockups
I created mockups in Adobe Photoshop to help my client visualize the logo in physical and digital application.
