Moonstone Beach Bar & Grill Social Media Management
The Client:
I created content and managed social media for Moonstone Beach Bar and Grill for about 2 years between 2020-2022. Their main customer base consists of long-time locals and tourists passing by on their way up the Highway 1 Discovery Route. I targeted my photography and content creation to this specific demographic and tracked insights across all accounts to adjust my strategies accordingly.
Photography, editing, + branding
I regularly visited the restaurant to stage photoshoots focused on the food as well as the surrounding tourist attractions, beautiful beaches, and social community of the area. For example, during the COVID-19 pandemic, I visited the area to photograph outdoor areas where customers could enjoy their takeout food orders since indoor dining was prohibited.
The image in the middle is from a photoshoot I staged post-pandemic to highlight the newly opened in-house dining. I focused on photographing our models on the outdoor patio to show that there was plenty of outdoor patio seating and that the layout was spacious in order to display the restaurant’s compliance with social distancing.
